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| Upcoming Trade Fairs |
IITF (India International Trade Fair)
14th November 2008 - 27th November 2008 Pragati Maidan, New Delhi, India
Meet Trademart.in in IITF 2008 in Pragati Maidan Delhi between 14th November and 27th November. |
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| Special Tips for Online Marketers |
Top Six Online Marketing Tactics
Blogging: Blogging of course is one of the most ideal ways of Online Marketing. You have got to get the customers to click, read and believe. This requires content that's more relevant than the usual offerings to effectively help your websites. Through these blogs you can talk about your brand in a more informative way.
more...
How good is “Flash” for your Websites?
The use of Flash has made websites designs more interactive and attractive for the viewers. With the use of animations, videos, music and other forms of multimedia, Flash is continuously becoming the first choice of the website owners too. It makes browsing more entertaining. But there are few who feels it to be an unnecessary disruption.
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| News Update |
| Hit by slowdown – export dip 15% in Oct
(11 Nov) |
The global slowdown seems to be hitting the Indian export market with revenge now. After growing by 30% for the first half of the current fiscal year, exports in October have declined by 15% compared to the same month last year.
Major trade deficit is expected by several non-government and industries this fiscal year. This prediction got near official stamp on Monday when RS Gujral, director general of Foreign Trade said that the country is predictable to miss the export target this year.
Gujral spoke at an award function in the Capital, admitting that “if September and October are indicators for the coming months, we will miss the export target (of $200 billion).” He said exports have declined by 15% in October over the same period last year. And if petroleum products were to be taken out, the contraction could be as high as 20%, Gujral added. |
| B-to-B will sail past many economic crisis like the current one…. |
With the ongoing economic crisis, we have been confronted with most of our notions about the value and relevance of consumer brands. Time is running hard, consumer brands fast fading away, overtaken by price as the primary mover of purchaser preference. Quite familiar, may be, but it's the market realism, conceptualized even far earlier by b-to-b marketers.
This battering on brand is not just for b-to-b marketers, even the colleagues on the b-to-c side are likely to be affected by it.
Consumer brands were forever rated as treated as an entirely different blocks and worked wonder even after being intangibles. Coke and Pepsi keep proving this theory by shelling out millions of dollars almost each year. Your stuff carries the knack to take along emotions, as each one does, tempting folklore to end up paying our more. And the trick is done by the psychological value, almost not there in the product itself.
Consumer brands are facing stiff competition these days, and Internet search and homegrown media creation could be termed the main offenders for doing so. Now when the consumers are thrown up to face the pinch caused by the current economic crisis, the gap is surfacing too fast.
Strong brands are also going through the grinds and suffering like others do. Now the situation got to be handled by something with a very different trait, and that’s the chance for b-to-b to chip in for rescuing act.
Pricing has suffered its own part by the plenty in-between channels and means to enhance sales, though with different names. B-to-c marketers got to look afresh to adopt anything like their b-to-b folks, otherwise you got to be perishes. However, b-to-b concept is all set to sail through the hostile winds of the current economic crisis….
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